In an exclusive interview backstage at the Kia Forum, TWICE reflects on a momentous decade that has shaped their identity as a global K-pop powerhouse. As they embark on their “THIS IS FOR” World Tour, the group reveals that this milestone is just the beginning of a broader creative journey. Their new anniversary release, “TEN: The Story Goes On,” showcases solo tracks from each member for the very first time, illustrating their commitment to artistic evolution and collaboration.
Strategic Evolution: Redefining Success
The group members—Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu—discuss how their definitions of success have transitioned over the years. Initially defined by chart-topping hits and album sales, success now encompasses personal growth and creative freedom. This shift highlights a deeper tension between their original ambitions and the realities of a highly competitive industry. By balancing solo endeavors with group commitments, TWICE strategically positions itself to attract diverse audiences while maintaining core fan engagement.
Impact Assessment: TWICE’s Decade of Influence
| Stakeholder | Before | After |
|---|---|---|
| Members | Team-based success, shared spotlight | Individual projects enrich collective brand |
| Fans | Unified group identity | Diverse personal connections through solo tracks |
| Industry | Standardized K-pop formula | New benchmark for collaborative creativity |
Creative Collaboration: The Power of Group Chats
Delving into their creative process, TWICE reveals that modern comebacks are crafted through group chats and frequent meetings. This approach fosters a sense of unity while allowing for individualized input. The decision to include solo tracks signifies a tactical hedge against potential staleness in their artistic output, inviting experimentation while still reinforcing their core identity as a group. It also underscores the importance of digital communication in shaping artistic direction—a model many modern artists are beginning to adopt.
Localized Ripple Effects in Global Markets
As TWICE’s influence resonates globally, the implications of their decade-long journey extend beyond Korea. In the US, the increasing popularity of K-pop leads to new fan demographics, elevating market demand for unique content. In the UK, TWICE’s evolved sound echoes through a landscape rich with growing diversity in music consumption. Meanwhile, in Canada and Australia, fans eagerly embrace the blend of nostalgia and innovation offered by their latest releases, translating into robust streaming numbers and merchandise sales.
Projected Outcomes: What Lies Ahead
The future of TWICE holds several exciting possibilities:
- Enhanced collaborations with international artists, potentially broadening their audience.
- Increased focus on solo careers leading to diverse subunit releases that can enrich the group’s brand.
- Continuation of narrative-driven content, as seen in their contribution to “Takedown” for the Netflix series “KPop Demon Hunters.”
As TWICE marks this landmark anniversary, the group stands at the intersection of legacy and innovation, driven by a fierce determination to explore new artistic dimensions. This ongoing evolution not only lights up the K-pop scene but also sets new standards for success worldwide.
