Netflix is making significant strides in Middletown, New Jersey, with the creation of a faux truck stop for its upcoming series “Rabbit, Rabbit,” starring Adam Driver. The site is located at the former Circus liquor store on Route 35 and will be known as Jep’s Xpress. This unique filming location is designed to resemble a real truck stop, complete with realistic offerings such as gasoline, hot dogs, and showers.
About Jep’s Xpress and Filming Details
Jep’s Xpress is so lifelike that some local residents initially mistook it for an actual business. The project aims to create an authentic truck stop experience, similar to Buc-ee’s, a well-known chain recognized for its cleanliness and quality. However, Jep’s features a bluebird mascot, setting it apart from Buc-ee’s beaver logo.
The series “Rabbit, Rabbit” is slated to begin filming in March and continue through June. This project will contribute to the growing trend of film and television production in New Jersey, encouraged by attractive tax incentives for the industry.
Notable Productions in New Jersey
- “Severance” at Bell Works, Holmdel
- “Springsteen: Deliver Me from Nowhere” in Asbury Park and Freehold
- “The Last Mrs. Parrish” starring Jennifer Lopez in Middletown
As part of Netflix’s expansion, the company is developing a major studio complex at Fort Monmouth, further indicating an enduring Hollywood presence in the region.
Community Impact and Local Response
The truck stop’s construction has generated substantial interest within the community. Local residents have voiced their opinions, with Jane Naha expressing both excitement and relief that it is a temporary set. Meanwhile, Piper Fraumeni, a cashier nearby, remarked on the fast pace of the project, noting the curious inquiries she receives from customers.
Despite Jep’s Xpress being fictional, it revitalizes the area. Karen Farawell, a local business owner, praised the quick transformation of the space, highlighting the contrast with other local properties in need of attention.
Production Insights
With exciting developments like Jep’s Xpress, Middletown is poised to become a hub for film production. This influx of creative work not only provides entertainment but also revitalizes local interests and prospects.
