Customers often find selecting a takeaway menu cumbersome. To address this issue, Just Eat is introducing an AI voice assistant in its UK app. This innovative feature will allow users to verbally express their food preferences and receive tailored recommendations.
Overview of Just Eat’s AI Voice Assistant
The voice assistant, termed a “delivery concierge,” will be launched on Tuesday, enhancing the existing chat function of the Just Eat app. It has been designed to understand informal requests effectively.
Key Features
- Communicates in multiple languages.
- Users can customize the chatbot’s accent.
- Assists in ordering takeaways, groceries, and beauty products.
Just Eat collaborates with over 100,000 partners, including notable brands like Superdrug, Sainsbury’s, Asda, Waitrose, and CeX. This feature aims not only to simplify the ordering process but to enrich the overall customer experience.
Significant Testing and Insights
The Amsterdam-based company has spent several weeks testing the voice assistant with users. Notably, they observed a significantly higher conversion rate among users engaging with this feature.
According to research by Ofcom, in 2022, 38% of households with smart speakers utilized them for information retrieval. This statistic underlines the growing reliance on voice technology in everyday decision-making.
Expert Opinions
Mert Öztekin, Just Eat’s Chief Technology Officer, emphasized that this launch represents a significant advancement in making their services more intuitive and user-friendly. This step marks Just Eat’s commitment to enhancing customer engagement through advanced technology.
The Competitive Landscape in Food Delivery
Food delivery platforms are increasingly integrating AI tools. These innovations streamline the ordering process and boost user engagement. Some companies have even implemented drones and robots to enhance delivery methods.
Automation in last-mile deliveries is becoming more prevalent as firms strive to reduce labor costs and improve service efficiency.
Future Projections
A report from Starship Technologies suggests that expanding robotic delivery may lead to an increase of £125 million in grocery spending and save the equivalent of 300,000 working hours.
Through the introduction of its AI voice assistant, Just Eat is positioning itself at the forefront of this technological wave, committed to meeting the evolving needs of its customers.
