In a strategic move to enhance tourism, Cartagena and Málaga have joined forces to establish a formal collaboration. The alliance aims to promote both cities as key cultural and tourist destinations.
Collaboration Between Cartagena and Málaga
Recently, local governments from both cities approved a General Protocol for Joint Action during a Council meeting. The signing ceremony will involve Cartagena’s Mayor Noelia Arroyo and Málaga’s Mayor Francisco de la Torre. This cooperation will be launched at the upcoming International Tourism Fair (FITUR) in Madrid, scheduled for January 21-25.
Key Objectives of the Alliance
The main goal of this partnership is to create synergies in cultural tourism and cruise destinations. Both cities see significant potential in their historical port status, showcasing rich monumental and museum offerings.
- Development of joint promotional projects
- Establishment of a technical working group
- Participation in national and international initiatives
- Promotion of cultural and leisure events across both cities
History of Tourism Collaboration
Cartagena and Málaga have a longstanding relationship in tourism, culture, and business. Their cooperation previously yielded fruitful results, and there are expectations for future success.
Noelia Arroyo emphasized the importance of networking. She stated that the partnership will allow both cities to reach wider markets. It also aims to exchange best practices and provide enriched experiences for tourists.
Implementation and Future Steps
The signed protocol will not incur immediate financial obligations from municipal budgets. Instead, it serves as a framework for flexibility in collaboration. Specific actions requiring economic commitments will be later outlined through dedicated agreements that align with legal standards.
A Joint Committee composed of technical representatives from the tourism sectors of both cities will oversee the implementation of initiatives and proposed projects.
With this strategic alliance, Cartagena and Málaga are positioning themselves as prominent Mediterranean destinations. The collaboration holds promise for economic growth and innovation in cultural tourism.
