ITV’s popular talk show, hosted by Lorraine Kelly, has recently undergone significant changes, sparking mixed reactions from viewers. On January 5, 2026, the show’s runtime was reduced, marking a shift in ITV’s daytime programming schedule.
Changes to ITV’s Daytime Schedule
The recent adjustments included the extension of *Good Morning Britain*, which now airs until 9:30 AM. This extra 30-minute segment featured interviews with celebrities such as Jack P. Shephard from *Coronation Street* and Chris Bisson from *Emmerdale*, as well as entertainment news updates from Kate Garraway.
Reduction in Lorraine’s Runtime
Lorraine Kelly’s show has been shortened to a 30-minute format, airing from 9:30 AM to 10:00 AM. This marks a significant reduction from its previous hour-long slot. Both *Lorraine* and the panel show *Loose Women* will now only run for 30 weeks a year, a notable cut from their prior weekly broadcasts.
- New time slot: 9:30 AM – 10:00 AM
- Show duration: Reduced to 30 minutes
- Annual episodes: Limited to 30 weeks
Viewer Reactions
- Viewer @tvreality93 mentioned: “So Lorraine’s show was only around 20 minutes with adverts.”
- Commenter @MartGray questioned the show’s content under the reduced slot.
- Another viewer noted, “Jeeeeez, she is trying to make up the loss of her programme by talking twice as fast.”
Lorraine’s Response
During a recent interview, Lorraine Kelly addressed these changes and emphasized her connection with viewers. She emphasized the importance of audience retention and expressed her gratitude for their continued support over the years.
“It’s an honor to connect with my audience, and their kindness motivates me every day,” she stated. Lorraine remains hopeful that fans will continue to tune in as the show adapts to its new format.
Conclusion
As ITV experiences these significant changes, viewer feedback indicates a divide in opinion. While Lorraine Kelly reassures fans with the message that “it’s all good,” the adaptation to the new schedule presents both challenges and opportunities for the iconic host.
