Adelaide 36ers Forge Strategic Partnership with ArenA

The Adelaide 36ers have announced a strategic partnership with ArenA, a leadership consulting firm based in Adelaide. This collaboration will last for the NBL26 season and represents a significant alignment of values between the two entities.
Key Aspects of the Partnership
As part of this partnership, the ArenA logo will be prominently displayed on the back of the Adelaide 36ers’ playing shorts. This collaboration reflects shared commitments to performance excellence, resilience, and personal development.
About ArenA
- Founder: Frankie Marafioti, a local entrepreneur.
- Focus: Development of mindset, emotional intelligence, and self-leadership.
- Mission: Support individuals and organizations in achieving peak performance under pressure.
Statements from Leadership
Adelaide 36ers CEO Nic Barbato expressed enthusiasm about the partnership. “We’re delighted to welcome ArenA to the Adelaide 36ers family,” he stated. He emphasized the importance of trust and shared values in their collaboration.
Frankie Marafioti described ArenA as a “modern training ground” where individuals can develop skills to excel in various arenas of life, be it sports, business, or personal growth. He stressed the partnership’s foundation on substance rather than mere sponsorship, highlighting core principles like accountability and discipline.
On-Court Debut
The ArenA logo will debut during the Adelaide 36ers’ game against Tasmania. This event marks a new chapter in the team’s journey, underscoring the significance of personal and team growth.
Shared Values
Both the Adelaide 36ers and ArenA emphasize a shared vision of high performance. This partnership stands as a testament to dedication, resilience, and a commitment to continual improvement.




