Walkers has announced an exciting new addition to its product lineup, a hot honey flavour crisp. This launch is part of a significant overhaul of the brand, marking a pivotal moment in its nearly 80-year history.
New Flavour Launch Details
The hot honey flavour crisps will be available in stores starting January 12. Each six-pack will retail for £2.15. Specific supermarket availability has yet to be confirmed.
Brand Revamp
Walkers is not just introducing a new flavour; it is also unveiling an updated brand identity. The brand’s logo has received a modern update featuring a sun-inspired design, complete with new rays of light radiating from the center.
- New flavour: Hot Honey
- Launch date: January 12
- Price: £2.15 for a six-pack
- Logo update: Features sun-inspired elements
- Includes founder’s signature: Henry Walker
Comment from Walkers
Wayne Newton, the marketing director at Walkers, emphasized the importance of this redesign. He stated, “This is a landmark moment for Walkers as we undergo our biggest redesign in years.” He also noted that the new flavour reflects the brand’s commitment to flavour innovation.
Recent Developments
This new flavour follows the introduction of two additional crisp varieties last summer: Sticky Teriyaki and Masala Chicken. These flavours quickly became permanent additions to Walkers’ lineup, showcasing the company’s responsiveness to consumer preferences.
As Walkers continues to evolve its brand, fans can look forward to more innovative offerings in the future.
