A unique trend has emerged in the world of personalized greeting cards, combining creativity and emotional connection. At the forefront of this movement are individuals like Jyotsna K and Kavya Aravind, who craft handcrafted cards that resonate with personal stories and sentiments.
Crafters of Handcrafted Greeting Cards
Jyotsna K is a SAP tech analyst by profession, yet she dedicates her mornings to creating stunning greeting cards. With a busy schedule from 4 p.m. to 1 a.m., she manages to carve out about three hours each day for her art. Her work can be seen on Instagram under the handle @that.corporate.artist, where she shares her elaborate creations.
The Process Behind the Art
Crafting these personalized cards is a labor-intensive process. Each piece often takes two days to complete, but more intricate designs like scrapbooks can demand several days of work. Resin elements, as an example, require up to six days just for drying. Jyotsna emphasizes that personalized projects bring unique challenges, often translating customer stories into visual narratives with photographs, handwritten messages, and special references.
- Handmade greeting cards start at ₹200.
- Scrapbooks are priced per page based on complexity.
Jyotsna reflects on the importance of personalization, stating that younger generations, particularly Gen Z, appreciate meaningful, intentional gifts. “They want something that feels chosen, not forwarded,” she explains.
The Young Entrepreneur: Kavya Aravind
At just 11 years old, Kavya Aravind runs her own greeting card business called Krafty Kings. A fifth-grade student, she creates delightful quilled cards, often pulling inspiration from the seasons. Kavya began her journey in third grade, learning quilling techniques from a neighbor. Her work includes festive designs such as Christmas trees, tailored to fit customer requests.
Balancing School and Crafting
Kavya manages her greeting card business alongside her schoolwork, with the unwavering support of her parents. Simple cards take her between twenty and thirty minutes to complete, while more detailed pieces can take up to an hour. Her pricing is accessible, with greeting cards starting at ₹200 and canvas wall hangers at ₹250.
- Cavya’s greeting cards are crafted using:
- Quilling strips
- Glue
- Quilling tool
As she continues to navigate the challenges of youth entrepreneurship, Kavya embodies the spirit of creativity and dedication. Both Jyotsna and Kavya highlight the significance of personalized greetings, transforming simple paper creations into meaningful expressions of love and connection for various occasions.
