In a vibrant celebration marking the countdown to the Milano Cortina 2026 Olympic and Paralympic Winter Games, Milan’s iconic Christmas tree has taken center stage. This festive installation was illuminated during a special ceremony in Piazza del Duomo, drawing thousands of spectators and highlighting the city’s Olympic aspirations.
Milan’s Christmas Tree: A Symbol of Olympic Dreams
The 2025 tree-lighting ceremony introduced a stunning 29-meter tree, accompanied by a winter wonderland created by TCL, a Worldwide Olympic Partner. This initiative aligns with TCL’s campaign, “Wishes for Greatness,” which runs until January 6.
- Event: Christmas tree lighting in Milan
- Date: 2025
- Tree Height: 29 meters
- Location: Piazza del Duomo
- Campaign Duration: Until January 6, 2026
The winter wonderland features five igloo installations, each corresponding to an Olympic ring, fostering a theme of global unity. These igloos embody ideas of inspiration and collective aspirations through interactive experiences.
Innovative Experiences at the Winter Wonderland
Inside the installations, guests can explore TCL’s advanced technology, such as:
- X11K QD-Mini LED TV: Offering immersive viewing with high-quality visuals.
- Z100 Wireless Sound Speakers: Enhancing the audio experience during performances.
- RayNeo AR Glasses: Providing augmented reality visuals for figure skating competitions.
This initiative aims to inspire people to dream and embrace their future, aligning with TCL’s vision of using sport as a platform to communicate the ideals of greatness.
Team TCL and the Olympic Journey
TCL has assembled a unique group known as Team TCL, featuring 14 distinguished winter athletes, including freestyle skier Eileen Gu. This team encourages a connection to local sports culture while amplifying the Olympic spirit across various social media platforms.
- Global Brand Ambassador: Eileen Gu
- Featured Athletes:
- Joy Beune (Netherlands)
- Alex Vinatzer (Italy)
- Frida Karlsson (Sweden)
Their stories reflect the aspirations and values shared by both TCL and the Olympic Games, deepening community connections as the countdown continues.
Transforming Viewing Experiences
Beyond the festive decorations, TCL’s technology will enhance how audiences experience the Olympic Games. The company is set to provide essential technical support, including:
- TVs and monitors for the Olympic Broadcasting Services.
- Essential home appliances for the athletes’ village to create communal spaces.
TCL’s focus is on delivering quality viewing experiences through its cutting-edge Mini-LED televisions, ensuring that audiences enjoy high-contrast visuals and immersive sound akin to a cinema experience.
Sustainability at the Heart of the Celebration
The Christmas tree itself symbolizes sustainability, having been sourced responsibly from the Dolomites. Its components are reused, and it will be transformed into wooden boards for community projects after the festivities conclude.
Wei Xue, TCL’s Vice President, emphasized the tree’s role as a beacon of hope, connecting people globally while underscoring the importance of sustainability within the company’s operations.
A Step Towards Future Connections
Milan’s Mayor, Giuseppe Sala, highlighted the tree as a cherished emblem for the city, expressing gratitude to TCL for fostering community ties as the Games approach. As the festive season unfolds, TCL plans to enhance its presence through multiple events and advertising campaigns across Italy.
With the Milano Cortina 2026 Games on the horizon, TCL is eager to establish deeper connections with local consumers, making this celebration a vital step towards realizing its ambitions.
El-Balad will continue to follow this evolving story as the countdown to the Olympic and Paralympic Winter Games continues.
