The podcast “The Rest Is Football,” featuring Gary Lineker, has entered a significant streaming deal with Netflix, transforming its traditional format. This transition will shift the program from home video calls to a sophisticated studio setup in New York City. Notably, the show is poised to connect with fans and reporters from the England camp, enhancing its engagement capabilities.
Details of the Netflix Deal
Netflix’s partnership with “The Rest Is Football” represents a major milestone in the realm of sports video podcasting. The platform aims to compete with established names like YouTube by expanding its offerings in podcasting, particularly in sports and entertainment.
- The new format will feature in-studio recordings instead of remote calls.
- Netflix confirmed that the show will reach a global audience, not just viewers in the UK.
- The deal is expected to significantly increase the show’s viewership.
Impact on Gary Lineker’s Career
Experts believe this deal could significantly enhance Gary Lineker’s profile internationally. According to Minal Modha from Ampere Analysis, football’s popularity is soaring in the United States. This development could present a favorable opportunity for Lineker to solidify his status in the expanding football market.
Financial Aspects of the Contract
Reports indicate that the financial implications of this deal are substantial. It is suggested that the arrangement may surpass the £1.35 million Lineker earned from the BBC, which previously positioned him as one of the highest-paid figures in UK media. Laura Fisher, an analyst at MIDiA Research, cautiously mentions that Goalhanger Podcasters, the entity behind the show, will likely earn more than Lineker’s previous BBC salary.
Future Expectations
The anticipated success of “The Rest Is Football” on Netflix could signal a new era for sports podcasts, especially as video formats gain traction. As content consumption continues to shift towards video, this strategic move places Lineker and his team at the forefront of this evolution in the podcasting landscape.
This new partnership indicates both growth potential for the podcast and a stronger global presence for Gary Lineker, thanks to the extensive reach of Netflix. With sports viewership on the rise, particularly in the US, the time is ripe for Lineker to capitalize on this opportunity.
