TUI Group is advancing its strategic growth in Asia with significant hotel expansions. This includes the upcoming launch of its first Robinson club resort in China and the TUI Blue brand’s debut in Japan.
TUI’s Expansion Strategy in Asia
Currently, TUI operates 24 hotels across Asia, with plans for an additional 29 properties. This growth aims to capture the booming travel market in China and Southeast Asia. TUI’s strategy is to attract diverse customer groups, including Asian and international travelers, ensuring high occupancy rates year-round.
First Robinson Club Resort in China
The inaugural Robinson Club resort will be located at Meifan Sailing Port. This site is nestled in the Yangtze River Delta Green Demonstration Zone, a national initiative promoting sustainable development. Covering 160,000 m², the resort will be part of a larger sports and leisure district.
- Target Audience: Families and couples
- Concept: ‘For All’
- Projected Opening: January 2029
Bernd Mäser, Co-CEO of TUI Hotels & Resorts, emphasizes the growing demand for premium club holidays in China. This development aligns with the region’s commitment to sustainability and tourism, integrating ESG principles and renewable energy into its design.
Expanding TUI Blue Brand
Another facet of TUI’s expansion is the TUI Blue brand, which is set to grow in both China and Japan. TUI Blue Anji will complement the brand’s existing offerings in China, which already includes six hotels. This new hotel aims to cater to travelers seeking authentic experiences and local cuisine.
- First TUI Blue hotel in Japan: Aimed at skiing enthusiasts
- First TUI Suneo hotel in Vietnam: Designed for price-conscious international visitors
- All three hotels scheduled to open in 2026
Artur Gerber, Co-CEO TUI Hotels & Resorts, notes that there is a growing demand for authentic hotel experiences in Asia. The addition of these hotels signifies a pivotal moment for TUI as it reinforces its commitment to the region.
Conclusion
TUI’s commitment to expanding its hotel portfolio in Asia underscores the region’s potential as a key growth market. With strategic developments, including the first Robinson Club in China and new TUI Blue hotels, TUI is positioning itself as a leader in the international leisure hotel sector.
