As the festive season approaches, Celebrations is launching its 2025 creative initiative named Yule-Breakers. This campaign features the release of its first-ever Christmas track, “Slayyy Bells,” led by Denise Welch. Welch embodies the contemporary consumer, adding a relatable and humorous touch to the holiday music scene.
Denise Welch’s Festive Track
The “Slayyy Bells” song merges hyperpop production with witty lyrics that highlight popular holiday topics. It references beloved treats like Maltesers and the often-discussed Bounty chocolate. This engaging track aims to connect with listeners and spark lively discussions surrounding Christmas traditions.
Availability and Engagement
“Slayyy Bells” is available on Spotify and through Celebrations’ social media channels. The track encourages user-generated content (UGC) and aims to foster cultural engagement during the holiday period.
- Song Title: Slayyy Bells
- Artist: Denise Welch
- Campaign: Yule-Breakers
- Release Platforms: Spotify, Celebrations’ social media
Cultural Conversation and Holiday Fun
Welch expressed her enthusiasm for Christmas, emphasizing the importance of enjoying the season in a unique way. She encouraged listeners to embrace festive fun, whether it means staying casual in pajamas or dancing around the tree with a tub of Celebrations.
This single is just one component of the broader Celebrations Christmas campaign. The brand plans to roll out additional playful content, collaborations, and cultural moments throughout the festive period, enriching the holiday experience for consumers.
