The LEGO Group celebrated its partnership with Formula 1 during the 2025 Las Vegas Grand Prix by showcasing a remarkable creation: a full-size, drivable 1950s Cadillac Fleetwood Sixty Special. This astonishing vehicle was constructed from 418,000 LEGO bricks.
Terry Crews and Podium Finishers at the Las Vegas GP
After the race, actor Terry Crews, serving as a Cadillac F1 team ambassador, transported podium finishers Max Verstappen, Lando Norris, and George Russell from the pit lane to the iconic Bellagio fountains. This pink open-top car, known as the “cool down car,” weighs over two tonnes and measures more than five meters long. Importantly, it features functional lights and sound effects.
Multi-Year Partnership with F1 Academy
In related news, the LEGO Group has announced a multi-year partnership with F1 Academy. As part of this collaboration, driver Esmee Kosterman will pilot a LEGO-liveried car in 2026. Additionally, LEGO is set to release a new F1 Academy car set comprising 201 pieces as part of their Speed Champions line.
Statements from Key Executives
Julia Goldin, Chief Product and Marketing Officer at the LEGO Group, shared her enthusiasm for the collaboration, stating, “Together with Formula 1, at the Las Vegas Grand Prix we capped off a year of unforgettable moments that bring fans a new dimension to the way they experience F1.”
Emily Prazer, Chief Commercial Officer at Formula 1 and President/CEO of the Las Vegas Grand Prix, echoed this sentiment. She noted, “The FORMULA 1 LAS VEGAS GRAND PRIX has quickly become an iconic cornerstone in the F1 calendar.” Prazer highlighted the innovative partnership with LEGO, emphasizing their shared commitment to pushing boundaries and continuously enhancing fan experiences.
Conclusion
The collaboration between the LEGO Group and Formula 1 not only brought an inventive vehicle to the Las Vegas Grand Prix but also set the stage for future endeavors together. Fans eagerly await the upcoming F1 Academy activation in 2026, along with what more this groundbreaking partnership has in store.
