Comedian Whitney Cummings has partnered with Studio71 to enhance her podcast, “Good for You.” This exclusive distribution and advertising sales agreement will focus on expanding the show’s audience and boosting ad revenue.
Growth Through Video Podcasting
Studio71, a leader in video podcasting, will assist in promoting “Good for You,” which has gained significant traction on YouTube. The studio will handle advertisement sales for both audio and video content, aiming to maximize Cummings’ reach.
About “Good for You”
Each week, Whitney Cummings dives into topics surrounding culture, motherhood, and the societal impact of artificial intelligence. The podcast has amassed over six million subscribers across various platforms.
Whitney Cummings’ Background
Cummings has a successful history in entertainment. She co-created popular TV shows such as “2 Broke Girls” on CBS and “Whitney” on NBC. In addition to her television success, she has released six stand-up specials and authored a bestselling memoir.
Insights from Whitney Cummings
In discussing her podcasting approach, Cummings stated, “Being authentic is crucial. It’s important to connect with your audience instead of chasing trends.” She emphasizes in-depth exploration of topics rather than surface-level discussions.
Studio71’s Commitment
Adam Boorstin, Co-CEO of Studio71, expressed enthusiasm about the partnership. He highlighted Cummings as a significant comedic voice with a dedicated fan base. The studio plans to utilize its expertise in video content to introduce “Good for You” to a broader audience and strengthen advertising opportunities.
About Studio71
Studio71 manages over 100 creator-led podcasts. Some notable titles under their umbrella include:
- “Bill Maher’s Club Random”
- “Kill Tony”
- “Juicy Scoop”
- “The Fame Game with Heidi & Spencer”
Negotiation and Representation
The agreement between Cummings and Studio71 was facilitated by Jenny Barish, the Senior Director of Podcast Relations at the studio. Whitney Cummings is represented by UTA and Brillstein.
