IBM and UFC have announced the launch of In-Fight Insights, an innovative AI-powered platform designed to enhance the live sports viewing experience. Scheduled to debut at UFC 322 on November 15, 2025, this groundbreaking tool will bring real-time updates and statistics directly to broadcasts.
Introduction of In-Fight Insights
In-Fight Insights is a part of the UFC Insights Engine, built using IBM watsonx. This platform will report significant milestones, streaks, and records during UFC events. It leverages over 13.2 million data points from 20 years of UFC history and incorporates information from more than 2,400 current and former fighters.
A Collaborative Technological Leap
This launch is the culmination of a partnership initiated in November 2024 between IBM and UFC. Throughout this collaboration, both organizations have focused on developing a robust AI framework to enhance fan engagement and viewing experiences.
Features and Capabilities
- Real-Time Reporting: In-Fight Insights will identify and trigger key fight moments as they occur, such as record-setting strikes and notable milestones.
- Enhanced Broadcast Integration: The platform provides immediate context that broadcasters can share with viewers, improving the overall experience during live events.
- Archival Data Storage: Insights will be stored in the UFC Insights Engine for future reference and analytical purposes.
Significance for UFC and Fans
Jonathan Adashek, Senior Vice President at IBM, emphasized how AI is transforming the live sports viewing experience. He noted that In-Fight Insights exemplifies UFC’s commitment to innovative storytelling and enhanced audience engagement.
With over 700 million fans globally, UFC continues to evolve as it adapts to the growing popularity of mixed martial arts. The integration of advanced AI tools allows UFC to connect fans with the sport and its athletes more intimately than ever.
About UFC and IBM
UFC is the leading organization in mixed martial arts, hosting over 40 live events each year across prestigious arenas worldwide. It reaches a vast audience through multiple digital platforms.
IBM, renowned for its leadership in hybrid cloud and AI solutions, assists organizations globally in harnessing data insights to improve operational efficiency and competitiveness. Both UFC and IBM’s commitment to innovation promises to redefine sports broadcasting and fan interaction.
